What are internal links?
Internal links are hyperlinks that connect different pages within the same website. They allow visitors to find related content and help search engines understand the structure of your website and the relationship between its pages.
For an estate agency, they can also help guide a potential client from informative content to a service page or contact page.
How can you use internal links in the property sector?
Imagine a potential client arrives at your blog through an article about “How to sell your home quickly”. In that article, you could include a link to “How to add value to your property before selling” and then direct the visitor to your property valuation service page.
This creates a simple journey:
Content → related content → service → contact
Internal links can be used in two main ways:
Navigation links: appear in the menu or footer and provide access to important pages, such as Buy a Property, Sell a Property, Properties, Services and Contact.
Contextual links: are placed within articles to direct visitors to related content or pages.
5 tips for a good internal linking strategy
1. Organise your content by topic
Create groups of content around buying, selling, renting, property investment or mortgage finance.
2. Link relevant articles
When publishing new content, look for other articles where you can add links to complementary information.
3. Link content to your services
Use articles about the property market to direct potential clients to service, valuation or contact pages.
4. Use clear link text
Instead of “click here”, use phrases such as “discover how to add value to your property”.
5. Avoid unnecessary links
Only include links that are useful and relevant to the visitor. The quality of the link is more important than the quantity.
Create content and turn visits into opportunities
Having relevant content is a way to attract potential clients, but it is important that your website is designed to guide them and make it easy to get in touch with your agency. With Website Premium by eGO Real Estate, you can have a professional estate agency website with space to publish news and content, as well as showcase your properties and services.
By combining relevant content with an internal linking strategy, you can create a simpler browsing experience and guide visitors towards pages that can generate new business opportunities.
