A website is often the first point of contact between a potential client and an estate agency. As well as showcasing properties, it should make searching easier, build trust and encourage users to get in touch, helping to generate new opportunities.
Make searching easier and encourage interaction
Making it easier to search and get in touch improves the user experience and can increase opportunities for interaction.
Some features that can help achieve this include:
- Map search and multiple filters.
- Related property suggestions.
- Simple contact forms.
- Property valuation requests.
- Price change alerts.
- Information requests or online bookings.
- Chatbots for support during browsing and real-time chat.
Mortgage calculators, estimates of costs associated with buying a property, market valuations and chatbots can help visitors find answers to their questions, spend more time on the website and contact the agency more easily.
SEO and GEO help attract potential clients
To generate leads, you first need to be found. SEO (Search Engine Optimisation) helps improve a website's visibility in search engines, while GEO (Generative Engine Optimisation) aims to optimise content for generative AI systems.
Relevant and up-to-date content, comprehensive property information, a clear page structure and a mobile-optimised experience can help increase visibility and attract qualified traffic.
Content can also generate business opportunities
Not all potential clients start by searching for a property. Some want to find out how much their home is worth, how to sell a property or what costs are involved in buying one. Creating content that answers these questions allows agencies to reach potential buyers and property owners at an early stage of the process and create new opportunities for contact.
From visit to lead
A website can attract visitors, but the real opportunity lies in turning those visits into contacts and managing each lead effectively.
Connecting the website to a CRM makes it possible to centralise contacts and follow up on the opportunities generated, turning the website into an active part of the agency's sales strategy.
eGO Real Estate Premium Websites combine user-focused features, SEO and GEO optimisation, and tools that support lead generation.
Because a property website should be more than just a property showcase. It should help your agency generate business.
