Why are property titles important?
The first contact with a property often happens through an online listing. Before reading the description or looking at the photographs, the potential buyer sees the title.
A good title should therefore quickly highlight what makes the property relevant, without exaggeration or misleading information. For an estate agent, the goal is not simply to generate clicks, but to attract genuinely interested potential buyers.
This is where Artificial Intelligence (AI) can be an ally for estate agents. Integrated into daily work with eGO Real Estate CRM, it can optimise content creation and make property communication more efficient.
How to use AI to create property titles?
For better results, provide AI with relevant information about the property: property type, location, size, distinguishing features and target audience.
For example:
“Create 10 titles for a 3-bedroom apartment in Matosinhos, measuring 120 m², with a balcony, garage and sea view. Target families, use a professional tone and avoid exaggerated expressions.”
The more complete the information, the more suitable the suggestions will be. AI can also help adapt the title to the buyer profile. A house with a garden can be presented differently depending on whether the aim is to reach a family, an investor or someone looking for a second home.
Best practices for creating titles with AI
Highlight the most relevant features: ask AI to prioritise the elements that make the property stand out.
Example: “4-bedroom house with swimming pool and garden in Sintra”
Include the location: the city, area or proximity to a point of interest can be decisive information for the buyer.
Example: “2-bedroom apartment with garage near the metro in Gaia”
Adapt the title to the target audience: different buyers may value different features of the same property.
Example: “4-bedroom house with garden, ideal for families, in Cascais”
Be clear and objective: avoid titles that are too long or based solely on adjectives. Specific features help potential buyers quickly understand whether the property matches what they are looking for.
Example: “3-bedroom apartment with terrace and garage in Leiria”
Avoid exaggeration: expressions such as “unique”, “unmissable” or “exclusive” should only be used when they genuinely apply to the property.
Create different versions with AI
With eGO Real Estate CRM, estate agents can centralise property management and communicate each listing more efficiently. AI can help create different versions of titles for the various channels used to promote properties.
For example, for a 2-bedroom apartment with a balcony and garage in Lisbon:
Property portal:
“2-bedroom apartment with balcony and garage in Lisbon”
Social media:
“2-bedroom apartment with balcony and garage in central Lisbon”
Email:
“Discover this 2-bedroom apartment with balcony and garage in Lisbon”
This allows you to adapt your communication to each channel without losing the property's actual features. However, always review the suggestions before publishing. AI should only work with real and verified information about the property.
